Content · AI video ads
AI video, built to test.
A creator-style ad about eczema-prone skin cut into variants for split tests, and short AI product clips for social.
WorkMaum Balm · Zero to live
The whole brand, one crew.
Maum Balm went from zero to live with one crew: brand and labels, jars sourced, photography, landing pages, AI video ads, Facebook and Instagram ads and Klaviyo flows.
ClientMaum Balm
IndustryBeef tallow skincare
EngagementLaunch to growth
Services10 across Brand, Content, Web, Growth
Tallow and manuka honey balm in amber jars with black lids.
What we did
10 services, one crew.
Brand
3 services- Logo & identityThe Maum Balm wordmark and its simple, natural, handmade look.
- Label designLabels for the tallow and manuka honey jars.
- Packaging sourcingAmber jars and black lids, sourced for the brand.
Content
3 services- Product photographyTexture macros, a miniature farm set and lifestyle portraits.
- AI video adsA creator-style eczema ad for split tests and AI product clips for social.
- Ads at scaleHundreds of ad creatives cut from one shoot, in every size.
Web
1 service- Landing pagesPages for each ad angle, built for the phone first.
Growth
3 services- Facebook & Instagram ad funnelsAds written for eczema-prone skin, each matched to its own page and follow-up.
- Klaviyo email & SMSWelcome, abandoned cart and post-purchase flows.
- Creator content kitA post library creators can pick up and publish.
Content · Ads at scale
Hundreds of ads from one shoot.
Every ad angle in 1:1, 4:5, 9:16 and 16:9, cut from the same product photography so the brand stays consistent across the feed.
Growth · Ad funnels
Ad, page, follow-up.
Each Facebook and Instagram ad angle has its own landing page and its own email and SMS follow-up, so the message holds from click to reorder.
Growth · Klaviyo
Flows that bring buyers back.
Welcome, abandoned cart and post-purchase flows in Klaviyo, written for people who tried everything else on their skin.
The shoots and the ads.
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