Brand · Product design
Seven flavors, one system.
Berry Grape, Blue Razz, Epic Apple, Flavorless, Pineapple, Watermelon and Wintermint. Each wrap gets its own gradient, and the type, logo and 2400 lockup stay in the same place on every flavor.
WorkAvida CBD · Full brand build
One brand, every product.
We built Avida CBD from the label up: the mark, every package and product, the photography, the website and landing pages, SEO, email and the affiliate program.
ClientAvida CBD
IndustryHemp CBD
EngagementOngoing
Services12 across Brand, Content, Web, Growth
Puff 2400 disposables in seven flavors, vape juice, full and broad spectrum oils, RELAX and NIGHT gummies, RELEAF balm.
What we did
12 services, one crew.
Brand
4 services- Logo & identityThe leaf-drop mark, the AVIDA wordmark and the color system every product line hangs on.
- Packaging & label designOil boxes and labels, gummy jars, balm tins and Puff 2400 wraps, with compliance copy placed on every one.
- Packaging sourcing & printingBoxes, jars and labels sourced, proofed and printed through production.
- Product designThe Puff 2400 disposable, designed as one system across seven flavors.
Content
2 services- Product photographyHero and lifestyle shots used across the site, ads and email.
- Social contentPosts and short-form built from the same shoots.
Web
3 services- Website design & buildThe Avida store, designed and coded in-house.
- Landing pagesThe “Chill Vibes Only” lander, built for ad traffic and tested on the phone first.
- SEO, content & backlinksBlog articles for the questions buyers search, plus backlinks.
Growth
3 services- Ad creativeSeasonal and evergreen ads, including Black Friday and Cyber Monday.
- Klaviyo emailThe welcome flow and campaigns, written in the Avida voice.
- Affiliate program managementProgram setup, affiliate recruiting and content kits.
Brand · Packaging
Packaging you can hold.
Oil boxes and bottle labels, gummy jars and the RELEAF balm, designed, sourced and printed by our crew. Every label carries its own compliance copy and QR lab results.
Web · Landing pages
A lander for the ad traffic.
“Chill Vibes Only” is one page, one offer, built for the people clicking Avida ads and laid out for the phone first.
Growth · Klaviyo
Email that sounds like the brand.
The welcome flow walks a new subscriber from the first discount to lab testing and the full collection, in the same voice as the labels.
Growth · Ad creative
Ads for every season.
Holiday, Black Friday and evergreen creatives cut from the same photography, in every size the placements need.
Every label, print-ready.
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